Three years ago, I began collaborating with Roberta Rimbaud, a vintage style blogger transitioning from film studies to launching her fashion label. What started as lifestyle shoots across London’s most photogenic locations—Hampstead Heath, Greenwich, Notting Hill, and Holland Park—evolved into a brand partnership that showcases the power of strategic location photography. In this post Bringing Fashion Brands to Life Through Location Photography I’m sharing my experience creating branding photography for Roberta’s fashion brand.

When Roberta launched her fashion label, creating timeless pieces with vintage appeal, she returned to collaborate on her debut collection shoot. Joined by Parisian style blogger Louise Ebel Pandora, we captured her latest skirt collection across carefully selected Notting Hill backdrops.

Why Location Matters for Branding Photography

Notting Hill’s elegant Georgian houses provided the perfect contrast for Roberta’s designs—the architectural details and natural lighting enhanced each piece without overwhelming the clothing. For the collection’s black skirts, we moved to a complementary location that maintained visual cohesion while offering fresh perspectives.

This approach demonstrates how thoughtful location scouting transforms product photography from simple documentation into compelling brand storytelling. Each backdrop was chosen to reflect the brand’s aesthetic while ensuring the clothing remained the hero of every frame.

Ready to Elevate Your Brand’s Visual Story?

Whether you’re launching a new collection or refreshing your brand imagery, strategic location photography in London offers endless possibilities. From historic neighbourhoods to modern architectural gems, the right setting can transform your products into aspirational lifestyle pieces that connect with your target audience.

Contact me to discuss how we can create compelling imagery that drives your brand forward.

Get in touch to learn more about a branding photoshoot with me