In this post, I’m sharing why The magic of Winter light is perfect for A personal branding photoshoot in London. Transitioning from summer to winter for a summer lover feels extreme! If I were to prefer living in a country where summer is all year round, I’m determined to make the most of the cooler season, though! Residing in London, I’ve come to terms with the fact that days are getting shorter (only until 21 December, hurray) and temperatures will drop considerably. Not everything is to hate about Winter. I love the Christmas atmosphere with all the sparkles in town. Bring on crisp, clear days, mulled wine, a hot chocolate waiting for you at the end of a walk and a Sunday pub lunch! Autumn and Winter don’t mean we have to hibernate; the cooler season offers true on-location photo shoot perks, here’s why! 

1. The magic of winter light!

I don’t intend to be your geography teacher, but here’s why the gorgeous lighting! Winter in our hemisphere means that we are closer to the sun and the rays are hitting us at a shallow angle, making the light softer and less harsh than in summer. Have you ever noticed the gorgeous light we get in Winter? This beautiful light will illuminate your face for portraits with a nice and soft glow! 

2. Less of a crowd

Brrr! It’s cold outside! Tourists might not choose the coolest winter months to visit London, which gives us more opportunities to play in London streets and Royal Parks as a background for your personal branding photoshoot.

3. Gorgeous locations on a budget

Have you considered a beautiful location for your personal branding photoshoot? Winter might be the perfect time to book their venue or be featured in a photo shoot. Work on your negotiation skills and secure that booking!

4. Glamour dress on sale

Christmas and New Year are well over, and shops will be desperate to shift their stock of evening frocks. This will be your opportunity to glam up your personal branding photoshoot. You might even try your luck with charity shops like Save the Children, as featured on Mary Portas’ show.

5. Explore new locations for your photoshoot

As London, other cities might be less busy with tourists in February and March, when everybody is escaping to ski in the Alps. Planning your dream photo shoot in Paris, Rome, or Barcelona in winter might be the right time for you. And don’t forget about the gorgeous winter light!

PS. Are you full on for a Winter Personal Branding Photoshoot?

Get in touch to learn more about a branding photoshoot with me