I’d never heard of French-American designer Pauline Trigère until I met Jessica on her London personal branding photoshoot. Jessica, a New York–based personal stylist, was looking to celebrate the legacy of Pauline’s timeless designs and attract her ideal clientele. In this post, I share how we worked together to create a strong, compelling visual story and images for the book she is currently writing about Trigère.

In this post, I share five ideas to work on for your personal branding photography and visual content. I share how I worked with a client who is a health and wellness coach, providing reflexology, fitness training and healthy lifestyle coaching. We used a variety of branding photos showing the process, involving a client, to share with her audience what her brand is about