Howabrandingphotographerwillhelpyoubuilda viisualbrand

HOW A BRANDING PHOTOGRAPHER WILL HELP YOU BUILD A VISUAL BRAND FOR YOUR BUSINESS

HOW A BRANDING PHOTOGRAPHER WILL HELP YOU BUILD A VISUAL BRAND FOR YOUR BUSINESS

Have you ever heard the saying, “A picture is worth a thousand words”? Well, this statement couldn’t be more true when it comes to building a visual brand! If you have your own business or want to make a business one day, you will need visual content to build and engage with your audience. And that’s where branding plays such an essential role in the overall success of your business. A pro branding photographer will help you create visual content with impact and on-brand for all your needs, like social channels, website content, brochure materials and other marketing campaigns to help you connect and engage with your ideal audience. In this post, I’m sharing the steps to start creating your images with branding photography and how a branding photographer will help you take the guesswork out of it.

Create stories about your brand that readers can relate to and connect with.

Imagine being featured in your dream magazine. What do you want to tell readers about your brand? How do you want to come across? What do you want them to remember about you? And how will you invite them to connect and look out for you? Think of creating images as writing a story without words. The first step is to brainstorm and jot down words that match your content.

What do you want to communicate about your brand?

What story are you telling on your website? What information are you giving out? Are the pictures you’ve put out there relevant to the words on the page, do the images communicate your brand message?

Creating consistency in your branding.

You must create consistency to tell a visual story that matches your content. Rely on your style guide to create images that match your colours and tones. If your brand and website stand for stylish with bright photos, you want to emulate the style vibe in your story. Choose a dominant colour tone and the second tone for your brand story.

Aim to inspire

You aim to inspire with your imagery.  Rome wasn’t built in a day. Put effort into telling your story, do some research, create a mood board or write a script about how the story will unfold. Use a notebook for ideas, and browse through magazines and other brands that inspire you. Using inspiration apply your sauce to it!  Set up a mood board on Pinterest, create a brief and shoot against this brief. Take this new journey step by step. Imagine how each frame of the story unfolds in front of you. Think about the style you want, the mood, the expressions, lighting and colour tones. You want to create a symphony with images that flow together.

Got the whole picture but don’t forget the details

Now that you’ve got the idea of the entire set of visuals focus and creative inspiration for your audience through your visual content. How will it look on your Instagram grid? For details, you can focus on the products or services you are selling or props that match your brand, i.e. flowers, the detail of a flowing skirt while walking in the streets of Rome, and high heels shoes. Show where you get your inspiration from and how you work professionally.

Don’t be afraid to get close and personal.

I ask you to get close and personal! Put yourself in the story and add the human element in every word of content you’re putting out there. What makes your brand unique is YOU.  So get out there, show yourself, behind the scene, in action, show what you love about yourself, what makes you tick? Imagine yourself taking your best friend on a journey into your business! Set yourself in places that you love, and wear clothes that define your style and your identity.

Create and focus on the end project.

Create an incredible visual story with all the groundwork you’ve done to prepare for your visual story. You’ll know exactly what you’re going to get out of it. Take a day or more to create all the images, and get help to get in front of the camera, a selfie won’t do. You want to capture mood, emotion, and movement.

Put everything together and plan your story well.

Which images are going where on your website? Choose the photos that’ll be used to illustrate blog posts, where you will add text and quotes to post on Pinterest. Select the ones for email opt-in, planned newsletters, and social media posts. It looks like the list is endless, but you’ll have enough content to plan and have images of yourself that truly match your brand!

These days, everyone needs a visual brand. Whether you own a business or are looking to start one, your visual brand is what people will associate with all aspects of your business, including your social media posts, website content and other marketing materials, as well as your business cards and brochure materials. As such, you must have a handle on all of your visual content. One way to ensure this is by hiring a branding photographer who can give the whole project a cohesive look and feel while helping to build an engaging visual strategy for your business.

Let me know how you are getting on with your visual storytelling. I’d love to hear about how you use visuals for your brand.

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