Behind the scene – my personal branding photography client home work

If you followed me for some time, you might have wondered about my process when working with a client on their branding photo shoot, what’s involved, what you would be required to do.

Today is your opportunity to go behind the scenes with me and understand about the process and how to prepare, to get what you want from a branding photoshoot.

The onboarding process

The essential elements at this stage are to have a conversation together to make sure we are a perfect match for each, other.

You also need to be clear about your brand and your business; if you haven’t got a clue yet what you want do, who you’re serving and have a vision about your brand, you might as well hold on before working with me, your money might be better spent elsewhere.

If you’ve ticked the boxes for these two elements, then we can start working together.

Your branding questionnaire

The questionnaire is essential for me to understand your brand, not just your logo, I want to get a feel, for the vibe, the mood of your brand, it’s great if you have a branding style kit to share with me at this stage.  If not I will create one for you.

The questionnaire will give you the opportunity, to explain your mission behind your brand, the type of images you’re after, what you need your pictures for? i.e your website, blog posts, social media, how many styled images to use as stock photography, what kind of props you want to use, what do you want to say about the behind the scenes, and the most essential your portraits.

From the questionnaire, we shape up a story for your photoshoot. It starts by creating a secret board on Pinterest, pinning ideas for inspiration on what you want your brand to look like, colour tones, ideal locations and outfit ideas, also for you to pin images as a reference. I often mention that I can’t be in your head and sometimes what I imagine is not what you had in mind. Communication is critical at this stage, but it’s also great fun to work together on the creative process with the mood board keeping all your brand elements in mind.

2. Photoshoot timeline

We will have another conversation talking through the mood board, to make sure we are on the same page, from the discussion and the mood board I will outline a schedule for the day of the photoshoot. I will create a scenario matching the outfits with the locations, setting scenes for styled photos and your portraits. The idea is to have a clear plan for the day not only to give you peace of mind but also to make it a fun day and help you relax in front of the camera knowing that there’s a great purpose behind all this.

3. After the photoshoot

I will make a selection, of the best images and edit them. I will send you the collection ten days after the photo shoot for you to request any further edits if needed. It’s also an opportunity for you to tell me which images you would like to use where. I will help you prepare the pictures with the correct sizes for your posts and social media. At this stage we can also outline a brochure with your images, creating a slideshow or else.

When I onboard a client for a branding photo shoot, it’s the start of a collaboration. Before the photo shoot, I help you with the creative process with the aim of telling your brand story in visuals, imagine me as the creative director behind your brand.

It’s not just about choosing a location or any outfit at random, everything has to work in line with your brand, and that’s where I come in to play. Think of me as a conductor, bringing all you brand elements together to tell a visual story that will help you connect with your ideal audience and start a conversation with your tribe.

This thorough process is essential for a successful branding photoshoot, this is your opportunity to make your brand stand out of the crowd, connecting the copy with the images, creating unique visuals.

It’s worth putting all the effort in before you create images that will make your brand stand out as everything will work in harmony presenting a consistent brand!

Rachel xx

PS. If you need help telling your brand story in images, book a free consultation with me to help you starting off in the right direction. BOOK YOUR FREE CONSULTATION NOW

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