In this post, I’m sharing a London Personal Branding Photoshoot for a life coach. Tiffany is on a mission to guide change in men and women who are dreaming big, help them succeed in following their true path.

She understands what it means for her clients to feel trapped with a strong calling of what their heart and soul are pushing them to do, as she fell into this position herself!

Before setting up business as a life coach, she left a high-powered career in banking, working for major European banks, feeling like a true cosmopolitan. When it felt time for a change, she decided to pack her bags and go travelling around the world. She ended up living in Ecuador for over a year. This journey has been life changing, helping her find true purpose, she also she became a mum to a wonderful daughter called Angel May (now 2) her ray of sunshine as she likes to call her.

When I met Tiffany to discuss her business and brand, she knew that she did not want the traditional personal branding pictures and wanted to escape the clichés that life coaches were usually pictured in. She wanted to bring enthusiasm, joy, energy, and sunshine! The experience she’s giving to her clients is a life-changing one as she’s helping them follow their dreams and their hearts.

To plan the photo shoot, we started working from her brand’s core words: cosmopolitan, authenticity, approachable and soul-driven. The mood for the shoot was to ooze radiance, femininity, and confidence, showcasing her ideal client’s experience working with her. The images would give them an immediate connection with Tiffany and give them trust that she was the right person to help them.

Based on our collaboration, I went on the hunt to find the perfect locations that would fit her brand, and gave her recommendations about style and outfit to create images aligned with the message she wanted to communicate.

The work and collaboration before the shoot are what makes a personal branding photo shoot successful, it is key to have clarity about your brand and message before you can start designing visual content.

To get the most value out of a shoot, you need a plan for what you’ll do with the images created. Do you plan to create a client brochure PDF to illustrate specific blog posts? Promote yourself on social media and publish your work in newsletters?

Once you’re clear about the intentions, I can add my storytelling magic to the mix to create a unique and compelling visual story for your brand.

Have you already done all the core work with your branding? Do you want to tell your clients how it feels working with you?

Then get in touch and discuss your brand. Let’s work some storytelling magic together to show your clients what you can do and help them. Get in touch about a personal branding photoshoot.

Get in touch to learn more about a branding photoshoot